Brand Guidelines

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Overview

This branding guideline is the be-all and end-all resource for everything that makes up the Nimble brand.

Whatever you need is in this page. If it is not in this page, then it doesn’t exist and needs to be created.

Do not use anything that’s not in this page such as a logo you found somewhere or a color you picked from another resource.

The goal of this branding guideline is to enforce consistency of the Nimble brand throughout all channels of communication and all formats.

If you need the logo in a size that’s not listed below, do not create it yourself by resizing another image file. Contact the design team instead.

Logo Variations

Logo Variations Dark

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Horizontal: PNG, SVG, PDF

Vertical: PNG, SVG, PDF

Logo Variations Light

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Horizontal: PNG, SVG, PDF

Vertical: PNG, SVG, PDF

Logo Variations White

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Horizontal: PNG, SVG, PDF

Vertical: PNG, SVG, PDF

Symbol

Logo Variations Symbol

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Symbol: PNG, SVG, PDF, Webapp Icons

Protection Area

Whenever using the Nimble logo, the following protection area around the logo must be respected.

Logo Variations

Background Colors

Do

Suggestions acceptable under restricted color situations.

Logo Variations

Don’t

Avoid using background colors other than those specified in this guide. Don’t use fuzzy/messy backgrounds.

Logo Variations

Image Mark

When applying the logo over photographic backgrounds, look for blurred areas with contrasting colors.

Logo Variations

Logo Variations

Decoration

When decorating images, presentations, commercial documents, and more, it is acceptable to show parts of the symbol.

Logo Variations

Decorative Shapes

Logo Variations

Typography

Neuzeit S LT

Neuzeit S was originally intended for use in large bodies of text; the S” stands for Siemens, who used the typeface at that time as part of their corporate design. Combining the regularity of form with legibility and practicality, Neuzeit S provides a strong design solution for text and headlines.

https://www.linotype.com/1268/neuzeit-s-lt-family.html

Logo Variations

Colors

Primary

  • HEX: #201547
  • RGB: 32 21 71
  • Pantone: 2765 C
  • HEX: #E40046
  • RGB: 228 0 70
  • Pantone: 192 C
  • HEX: #EE2737
  • RGB: 238 39 55
  • Pantone: 1788 C
  • HEX: #FA4616
  • RGB: 250 70 22
  • Pantone: 172 C
  • HEX: #FF671F
  • RGB: 255 103 31
  • Pantone: 165 C
  • HEX: #FF8200
  • RGB: 255 130 0
  • Pantone: 151 C

Secondary

  • HEX: #5739C0
  • RGB: 87 57 192
  • Pantone: 266 C

Grays

  • HEX: #F9FBFD
  • RGB: 249 251 253
  • HEX: #EEF2F5
  • RGB: 238 242 245
  • HEX: #E6E9ED
  • RGB: 230 233 237
  • HEX: #C3C6CE
  • RGB: 195 198 206
  • HEX: #9EA1AC
  • RGB: 158 161 172
  • HEX: #747784
  • RGB: 121 116 132
  • HEX: #4D505B
  • RGB: 77 80 91
  • HEX: #4D505B
  • RGB: 59 61 71
  • HEX: #3B3D47
  • RGB: 41 42 51
  • HEX: #15151A
  • RGB: 21 21 26
  • HEX: #FFFFFF
  • RGB: 255 255 255