Brand Guidelines
Overview
This branding guideline is the be-all and end-all resource for everything that makes up the Nimble brand.
Whatever you need is in this page. If it is not in this page, then it doesn’t exist and needs to be created.
The goal of this branding guideline is to enforce consistency of the Nimble brand throughout all channels of communication and all formats.
Logo
Logo Variations
Download
Download
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Symbol
Download
Symbol: PNG, SVG, PDF, Webapp Icons
Protection Area
Whenever using the Nimble logo, the following protection area around the logo must be respected.
Background Colors
Do
Suggestions acceptable under restricted color situations.
Don’t
Avoid using background colors other than those specified in this guide. Don’t use fuzzy/messy backgrounds.
Image Mark
When applying the logo over photographic backgrounds, look for blurred areas with contrasting colors.
Decoration
When decorating images, presentations, commercial documents, and more, it is acceptable to show parts of the symbol.
Decorative Shapes
Typography
Neuzeit S LT
Neuzeit S was originally intended for use in large bodies of text; the S” stands for Siemens, who used the typeface at that time as part of their corporate design. Combining the regularity of form with legibility and practicality, Neuzeit S provides a strong design solution for text and headlines.
https://www.linotype.com/1268/neuzeit-s-lt-family.html
Colors
Primary
- HEX: #201547
- RGB: 32 21 71
- Pantone: 2765 C
- HEX: #E40046
- RGB: 228 0 70
- Pantone: 192 C
- HEX: #EE2737
- RGB: 238 39 55
- Pantone: 1788 C
- HEX: #FA4616
- RGB: 250 70 22
- Pantone: 172 C
- HEX: #FF671F
- RGB: 255 103 31
- Pantone: 165 C
- HEX: #FF8200
- RGB: 255 130 0
- Pantone: 151 C
Secondary
- HEX: #5739C0
- RGB: 87 57 192
- Pantone: 266 C
Grays
- HEX: #F9FBFD
- RGB: 249 251 253
- HEX: #EEF2F5
- RGB: 238 242 245
- HEX: #E6E9ED
- RGB: 230 233 237
- HEX: #C3C6CE
- RGB: 195 198 206
- HEX: #9EA1AC
- RGB: 158 161 172
- HEX: #747784
- RGB: 121 116 132
- HEX: #4D505B
- RGB: 77 80 91
- HEX: #4D505B
- RGB: 59 61 71
- HEX: #3B3D47
- RGB: 41 42 51
- HEX: #15151A
- RGB: 21 21 26
- HEX: #FFFFFF
- RGB: 255 255 255